Tell us about your vision for your routine–song ideas, themes, highlight moments, the overall contours. Every detail helps us design the ideal soundtrack for your dance team. And we’ll tell you about some tools and techniques on our end that can help that vision become a reality.
Jazz or lyrical? We’ll make cuts that keep the song’s integrity intact while giving your choreographer some dynamics to play with, energy levels that look a lot like the plot line of an intriguing narrative.
Pom, kick, hip hop, or anything that needs a mix of songs? We’ll keep your choreo vision in mind as we get the songs up to the right speed. We’ll craft musical transitions that make sense so that your own transitions go smoothly out on the floor. And we’ll give you an abundance of focal points–little sonic tricks and twists that you can hang your choreography on.
With years of experience and getting to know your vision for the routine, we’ll send you a version that’s probably really close to what you want. Tell us where to tweak…whether it’s now or in the middle of the season when reasons for changes often pop up. And if your team’s not quite up to speed…yet…we can speed up the tempo later on.
Ableton Live: great for changing a song’s tempo and adding some creative effects.
ProTools: yup, the industry standard for recording audio and editing it.
Apple Logic: our main tool for putting the pieces together and adding new audio elements to the mix.
Reason: it’s just a different way to work…but the effects are pretty fun!
Some tools are a little ordinary, like hammers and saws. In music production, it’s the compressors and EQs that help sounds come together and sound smooth (instead of just sitting on top of each other). We use effects like reverbs and delay to create space and depth.
We also make use of virtual instruments–pianos, orchestras, drums, for example–that sound super real and can add plenty of emotional class to any style of dance routine. Other virtual instruments are pure EDM tools–synths and drum machines that you hear on hit songs all the time.
Then there are the tools meant to mangle audio into something really creative–things that make remixing and beat-chopping way fun.
For the music tech groupies: we use Waves, Native Instruments, SoundToys, Izotope among others!
Your routine and song might need a little help for the sake of choreography. This might mean breaking out the mic and playing a few acoustic guitar lines and blending it into one spot of your song.
Or if you’re in the Chicago area, we’ve been known to bring our mics out to you to record your team if their voices are part of your routine’s music plan!
Put that together with a technical background in creative, polished music production. Experience as a singer-songwriter. Experience in radio programming and on-air hosting. In mobile-DJing. In remix-DJing. In musical composition. Instrumental skills. Even a stint on the church choir added to the knowledge base.
Above all, just a love of music and dance–all styles–and a never-ending exploration of how they work together.